Strategy-led website design for regional & rural businesses.
Whether you're starting fresh or refining what’s already working, we design with depth, clarity, & long-term vision.
MISO Studio is a web design studio in Millthorpe, near Orange in Central West NSW. We build and refresh strategic Custom, Squarespace, WordPress and Shopify websites - with the copy, SEO and AI-search groundwork built in - for regional and rural businesses across Australia.
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The 5 Elements of Presence : Voice, Visuals, Values, Experience & Design Depth
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The 5 Elements of Presence : Voice, Visuals, Values, Experience & Design Depth 〰️
Strategic, organic growth, with substance.
Just as umami adds richness and balance to a dish, thoughtful design and development are the fifth element of brand presence - the depth that brings everything together.
At MISO Studio, we design digital homes that feel as intentional as they look. Our work aligns beauty with strategy, helping brands grow with clarity, resonance, and lasting impact.
Because in a world of noise, presence isn’t just what you say - it’s the feeling you leave behind.
Focused Custom Websites
From $1,500 + GST
A lightweight, custom-built website for businesses that need a strong online presence without the cost or complexity of a larger website.
Ideal for new businesses and older websites ready for a fresh start.
Designed around your business, mobile-first and built with SEO, AI search visibility and enquiries in mind from the beginning.
One focused page | Up to five key sections | Custom design & development | SEO + AI search foundations | Mobile optimisation | Contact/enquiry setup
Hello, I’m Hayley ~ founder of MISO, a creative studio crafting websites and brand identities for those who value connection, clarity, and quiet confidence.
I collaborate with thoughtful founders, creatives, and purpose-led brands to design digital spaces that feel intentional - not templated.
Blending strategic design thinking with an intuitive, collaborative process, MISO creates work that is both beautifully simple and deeply aligned. Because your online presence should reflect not just what you do, but who you are.
Is your website keeping up with the way people search?
AI tools like ChatGPT and Google's AI Overviews are changing how customers find businesses - and most small business websites aren't ready. The MISO AI Readiness Audit tells you exactly where you stand.
Is AI sending customers to your competitors instead of you? Find out exactly where you stand - and what to fix first.
Your brand deserves more than a website ~ it needs a presence with depth & direction.
Crafted with clarity. Designed to grow.
The Landmark Site ~ a website that meets you where you are and gets you where you want to be.
This is not just a website ~ it’s your brand’s next evolution.
The Landmark Site is a custom, strategy-led digital experience designed to reflect your growth, elevate your presence, and support your business with clarity and purpose.
The Landmark Site
A complete, immersive website experience ~ designed with depth, clarity, and storytelling for established brands.
Squarespace/Shopify $7,500 | WordPress $8,500
Includes:
1:1 site strategy session
8 page custom website
Advanced integrations (booking, e-commerce, memberships, etc.)
Copy direction & content support
Responsive design across all devices
On-page SEO, AI Search & Google integrations
Launch prep + testing
Personalised training + 3 weeks post-launch support
✨ Additional pages may be added for $500 each,
Creative Collaboration with Fee May from Hamlet & Fields.
Visual storytelling matters ~ and we work with the best.
For brand photography and social media packages, we collaborate with our extremely talented partner:
At Hamlet & Fields, we help rural and regional businesses show up with confidence ~ through thoughtful content, grounded strategy, and visuals that feel true to you.
Capturing Visions ~ Strategic Storytelling for Regional Brands. Photography, videography, drone content & digital strategy – crafted for rural businesses, agri-tourism, and events across Central West NSW.
Client Testimonials
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![Central West Mums]()
Wordpress Refresh & Maintenance
Hayley is a guru of e-commerce and warrior who finds solutions to the problems that I don’t like! I am so fortunate to have connected with Hayley and love that she is working on our Central West Mums platform, so rest assured it flows smoothly.
Ami Zielinski - Director, Central West Mums. Orange, NSW
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![DPI in Schools program]()
SEO On-Page Optimisation
Since Hayley implemented search engine optimisation tools on our website, we have had a 57% increase in new visitors to our site and a 109% increase in overall sessions. To say I am thrilled with the results is an understatement! Hayley was a joy to work with, she knew what we needed and completed the work quickly. Based on the results we have seen we are now developing digital marketing tools with Hayley to further increase our reach.
Michelle Fifield - Department of Primary Industries in Schools Program, NSW
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![Avid Gardener Orange NSW]()
Website Refresh, Meta Shop & EDMs
Hayley is absolutely wonderful! She has been instrumental in setting up our online presence making everything easy & seamless & significantly increasing our exposure. I couldn't recommend her more highly. She is an investment in your business.
Henrietta Hood - Co-founder, The Avid Gardener. Orange, NSW
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![French Soda Childrens Rainwear]()
Shopify Refresh
I’m pleased I contacted Hayley for our Shopify update. Her service was incredibly helpful, & the turnaround time was fast. I look forward to rolling out the user-friendly design & added features to help boost our conversion rate. Hayley’s attention to detail ensured a cohesive product & I would absolutely recommend for anyone needing professional service!
Ashlee - Director, French Soda, NSW
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![The Peisley St Gallery]()
Shopify Website
Hayley brought a new, fresh perspective to our vision and created the perfect site for us. Nothing was too difficult or left field. The best result – increased SALES! That and the most wonderful feedback from customers – it looks great & it’s easy to navigate.
Leiarna Dunworth - Director, The Peisley St Gallery. Orange, NSW
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![CAPABILITY STATEMENTS: Malco Built Testimonial]()
Capability Statement
Hayley created our Capability Statement for us so we could present it to potential future clients. Hayley understood our brief perfectly & turned it into something that presented very professionally with great themed graphics throughout. Very impressed & would recommend Hayley to anyone looking to improve their professional appearance in any market.
Borek Thorovsky - Director, Malco Built, Double Bay, NSW
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![Ashburton Lavender Farm, Millthorpe NSW]()
Wordpress Refresh
It was an absolute pleasure working with Hayley. Her professionalism combined with approachability created a seamless experience. Hayley delivered an exceptional website makeover resulting in a far more presentable & user friendly home for our brand online. Hayley's approach & execution is simple & effective. She captured our vision in the final design, exceeding our expectations .
Phe & Ken - Directors, Ashburton Lavender Farm
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![Merrell Skyrunner World Series logo with a red mountain and a running figure]()
Wordpress Refresh
Hayley was superb throughout. She expertly redesigned & integrated a feature essential to our website very efficiently & to our specifications. Hayley redesigned a fairly complex integration resulting in better functionality & appearance. It's a feature that's very important to our image, as well as our partners & clients. The service offered was excellent. Hayley was very responsive, flexible in scope, & provided us with exactly the redesign we wanted.
Etienne - COO, Merrell Skyrunner World Series
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![Helen Gray, Capell Road Art]()
Custom Shopify Website
I cannot begin to tell you how fabulous Hayley is. Hayley is knowledgable, organised, efficient, great with suggestions, & just very accessible & patient!!! I can’t recommend Hayley & her skills highly enough - she is just the best, & I’m extremely happy with what she has designed & developed for me.
Helen Gray - Director, Capell Road Art
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![Hamlet and Fields - Bathurst NSW]()
Brand Refresh
Working with Hayley has been an absolute game-changer for my business. She consistently goes above & beyond; nothing is ever too much trouble.
She supported me through a full re-brand & made the process feel seamless, always listening to my vision while bringing her own creative flair and expertise. The result was a brand identity that finally feels like me.
Fee May
Hamlet and Fields.
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![Pip Orr - Managing Director, Turkish Bath & Home]()
Brand & Custom Shopify Website
We are so grateful for the experience & support from Hayley. Hayley’s knowledge & attention to detail has been exceptional & creating a website from scratch with a new business is not easy, She has excelled with producing a stylish website which details everything we need. What is really a complicated business structure, Hayley has managed to simplify it within the website & provide all the support with promotional material. We are truly blessed to have her & have the website up & running.
Pip Orr - Managing Director, Turkish Bath & Home
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![Belinda Newham - General Manager, Complete Reo]()
Rebrand, Custom Shopify & Wordpress Websites
Working with Hayley on our new website has been an excellent experience. From the start, she was a fantastic communicator, asking all the right questions to truly understand our needs. Her attention to detail and thoughtful approach ensured that the final result was exactly what we were looking for—an incredible improvement over our previous site. The process was smooth, professional, and exceeded our expectations. Highly recommend Hayley.
Belinda Newham - General Manager, Complete Reo
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![Blayney Shire Council - Testimonial]()
Editorial & Itinerary
The Millthorpe Village editorial & itinerary was crafted with the perfect tone & language to engage & inspire the audience, showcasing all Millthorpe has to offer. Hayley's captivating writing style & valuable local knowledge significantly contributed to this project. The campaign has helped Millthorpe achieve Bronze Award status in the NSW Top Tourism Awards Tiny Town category. The content will remain a valuable resource on the Millthorpe Village website, helping visitors plan their trips.
Megan Rodd, Manager Tourism & Communications, Blayney Shire Council
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![The logo of Regrpup with the slogan 'Piecing Recovery Together' in black text on a light background.]()
Website Refresh
Hayley & her team at So Media Digital were efficient, knowledgeable & intuitively understood our vision & brought it to life. Hayley was able to enhance our branding whilst maintaining the original threads. Could not be more impressed with quick turnaround & increased engagement with our business.
Clare Groves - Regroup One, Managing Director. Melbourne, VIC
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![Fee May - Hamlet & Fields. Bathurst, NSW]()
Wordpress Refresh
Hayley completely elevated the aesthetics of my website. She has an incredible eye for detail & design, & she knew exactly how to balance style with functionality so the site not only looks beautiful but also flows effortlessly for my clients.
Hayley is professional, creative, & genuinely cares about the businesses she works with. I wouldn’t hesitate to recommend her to anyone wanting to refresh their brand or level up their online presence.
Fee May - Hamlet & Fields. Bathurst, NSW
A few things you might be wondering.
Clients often ask these questions about websites, SEO, AI search and marketing.
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MISO Studio is a creative and digital studio supporting businesses across websites, SEO, AI search, digital strategy and marketing. From website design and development through to Google Ads, social media, email marketing, content and campaign support, I can help bring the different parts of your marketing together.
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Yes. MISO designs and develops custom websites tailored to your business, audience and goals. Depending on the project, websites can be built using WordPress, Shopify, Squarespace or a fully custom development approach.
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Absolutely. You don’t always need to start again. I can audit, refresh or improve an existing website - from design and copy through to SEO, user experience, mobile performance and search visibility.
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Yes. SEO is considered from the beginning of every MISO website project, including site structure, page titles, headings, metadata, copy, mobile usability and technical foundations. More advanced or ongoing SEO support can also be added where needed.
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AI search readiness is about helping your website and content become easier for tools such as ChatGPT, Google AI Overviews and Perplexity to understand, trust and reference. MISO offers both a free AI audit and a more detailed paid AI Readiness Audit to identify where your website can improve.
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Yes. MISO can support the broader marketing picture too, including Google Ads, social media, email marketing, content, campaigns, digital strategy and ongoing marketing support. The aim is to make sure your website and marketing are working together rather than sitting in separate silos.
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Yes. For professional brand and campaign photography, MISO collaborates with Hamlet & Fields, bringing together website, marketing and visual content under one coordinated approach. Photography can be incorporated into website projects, campaigns or broader marketing work.
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Yes. Website copywriting can be included as part of your project. I’ll help shape the messaging, page structure and calls to action so your website sounds like your business while also being clear for customers and search engines.
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No. MISO Studio is based in the Central West of NSW and works extensively with regional businesses, but projects can be delivered remotely for businesses anywhere in Australia.
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Website pricing depends on the size, functionality and level of strategy, copywriting and development involved. MISO offers everything from streamlined small-business websites through to larger custom builds. Get in touch and I can recommend the right approach for your business.
Thinking about what’s next for your website?
Whether you need a new website, stronger SEO, help with AI search visibility or broader marketing support, I would love to hear what you’re working on.