Web design studio | Millthorpe, near Orange NSW
Custom, Squarespace, WordPress and Shopify websites with the copy, SEO and AI search groundwork built in - so the right people find you and get in touch.
+57%
new visitors after on-page SEO for DPI in Schools
+109%
overall sessions for the same project
10+ years
designing websites for regional businesses
A lightweight, custom-built site for new businesses and older websites ready for a fresh start.
From $1,500 + GST
A complete, immersive website designed with depth and storytelling for established brands.
Squarespace/Shopify $7,500
WordPress from $8,500
AI Readiness Audit
Tools like ChatGPT and Google AI Overviews are changing how customers find businesses. The MISO AI Readiness Audit shows exactly where you stand and what to fix first.
$350
How I work
Most websites let people down in the gaps between design, copy and search. I work hands on across all of it, so nothing gets lost in a handover.
Generative and answer engine optimisation
Structure, content and schema so ChatGPT, Google AI Overviews and Perplexity can understand your business and recommend it.
Conversion rate optimisation
Clear page hierarchy, calls to action and enquiry paths, shaped by how people actually use your site.
User experience
Site structure, navigation and mobile flow that make the next step obvious for first-time visitors and returning customers.
Interface design
Typography, layout and imagery that look considered and hold together across every page and screen size.
Based in Millthorpe, between the two. I know how people in the Central West search and what drives local trade, and I'm happy to meet in person. I also work remotely with businesses in Sydney, Melbourne and right across Australia.
About
I collaborate with thoughtful founders, creatives and purpose-led brands to design digital spaces that feel intentional, not templated. Originally from Manchester, I spent years leading luxury retail teams in Melbourne before settling in Millthorpe.
For brand photography and social content I work with Fee May of Hamlet & Fields, so website, marketing and visuals come together.
DPI in Schools - SEO on-page optimisation
Since Hayley implemented search engine optimisation tools on our website, we have had a 57% increase in new visitors to our site and a 109% increase in overall sessions. To say I am thrilled with the results is an understatement! Hayley was a joy to work with, she knew what we needed and completed the work quickly.
Michelle FifieldDepartment of Primary Industries in Schools Program, NSW
The Peisley St Gallery - Shopify website
Hayley brought a new, fresh perspective to our vision and created the perfect site for us. The best result - increased SALES! That and the most wonderful feedback from customers - it looks great and it's easy to navigate.
Leiarna DunworthDirector, The Peisley St Gallery. Orange, NSW
Central West Mums - WordPress refresh and maintenance
Hayley is a guru of e-commerce and warrior who finds solutions to the problems that I don't like! I am so fortunate to have connected with Hayley and love that she is working on our Central West Mums platform, so rest assured it flows smoothly.
Ami ZielinskiDirector, Central West Mums. Orange, NSW
The Avid Gardener - website refresh, Meta shop and EDMs
Hayley is absolutely wonderful! She has been instrumental in setting up our online presence making everything easy and seamless and significantly increasing our exposure. I couldn't recommend her more highly. She is an investment in your business.
Henrietta HoodCo-founder, The Avid Gardener. Orange, NSW
Turkish Bath & Home - brand and custom Shopify website
Hayley's knowledge and attention to detail has been exceptional, and creating a website from scratch with a new business is not easy. What is really a complicated business structure, Hayley has managed to simplify within the website and provide all the support with promotional material.
Pip OrrManaging Director, Turkish Bath & Home
Complete Reo - rebrand, custom Shopify and WordPress websites
From the start, she was a fantastic communicator, asking all the right questions to truly understand our needs. Her attention to detail and thoughtful approach ensured that the final result was exactly what we were looking for - an incredible improvement over our previous site.
Belinda NewhamGeneral Manager, Complete Reo
MISO Studio is a creative and digital studio supporting businesses with websites, SEO, AI search, digital strategy and marketing. From website design and development through to Google Ads, email marketing and content, I bring the parts of your marketing together.
Yes. MISO designs and develops websites tailored to your business, audience and goals, on Squarespace, Shopify, WordPress or a fully custom build.
Absolutely. You don't always need to start again. I can audit, refresh or improve an existing site - design, copy, SEO, mobile performance and search visibility.
Yes. SEO is built into every MISO website from the start: site structure, page titles, headings, metadata, copy, mobile usability and technical foundations. Ongoing SEO support can be added.
It is about making your website easier for tools like ChatGPT, Google AI Overviews and Perplexity to understand, trust and reference. MISO offers a free AI and SEO check and a detailed paid AI Readiness Audit.
Yes. Google Ads, social media, email marketing, content and campaigns, so your website and marketing work together instead of sitting in separate silos.
Yes. For brand and campaign photography I collaborate with Hamlet & Fields, so website, marketing and visuals come together under one coordinated approach.
Yes. Copywriting can be part of your project. I shape the messaging, page structure and calls to action so your site sounds like you and is clear for customers and search engines.
No. MISO is based in Millthorpe and works closely with businesses in Orange, Bathurst and the wider Central West, but I also work remotely with businesses across Australia, including Sydney and Melbourne. Calls, reviews and handovers all happen online, and I'm happy to meet in person if you're nearby.
Once I have your content and assets, I'll build your homepage for a first review within 3 days. Most websites are ready for final review in 7-14 days, depending on the size of the project.
It depends on the size of the project. A website refresh starts from $1,100 with a MISO VIP Day: eight dedicated hours to update, refine or rebuild your homepage or add small pages, plus 7 days of email support. Focused Custom Websites start from $1,500 + GST, and full 8-page Landmark sites start from $7,500. See the Studio Services page for every package, or book a call and I'll recommend the right fit.
Tell me what you're working on and I'll recommend the right approach - no pressure, no jargon.
